The building strong brand of a company is often overlooked by entrepreneurs and managers. However, this is a fundamental point of any business, not just because it identifies the product or service. You offer to the consumer, but also because building strong brands consolidate over time and even become a company asset.
How to building strong brand? What are the criteria you should watch out for? See the answers to these and other questions below:
The first step in building a strong brand is to realize that it goes far beyond the company logo or business name. A brand takes into account several aspects of identifying a product or service. Generating a true visual identity for the company and collaborating for its identification among consumers. The logo is only part of the brand. Which symbol that refers to the brand as a whole. In this sense, the brand involves a name, colors, sound and even characteristic aroma (think of a line of beauty products, for example).
What makes a brand something strong and easily recognized in the market? At the time of its creation, one must pay attention to some essential characteristics. Its originality in relation to other brands, a distinctive sound and easy pronunciation of the name. Versatility for application in various commercial contexts (textures, packaging, graphic materials, etc.); and which is not too descriptive to the point of becoming generic. In order to building strong brand, it stands out from the rest on supermarket shelves, on billboards. Other advertising media, on the internet, as well as on the various product categories in which it is applied.
In addition, it is imperative that it follow the legal registration and maintenance procedures with the INPI (National Institute of Intellectual Property) to avoid legal complications. It is used by others in the future. Learn more about trademark registration here.
Do you know about your targeted audience? How about doing a study about this profile, its preferences, its habits and other determining characteristics? This can help your company building strong brand that reflects some of these aspects. For example, a brand aimed at a young and modern audience does not have to worry about using traditional elements (name, font, colors, etc.). Study your audience and try to transpose the characteristics most sought after by them, creating a unique identity!
Have you ever thought about digital strategies in spreading your brand? Regardless of the target audience, there is virtually unanimous consumer presence on the internet nowadays. Be it in social networks, applications, portals, search engines, etc., there are several options for presence and consolidation of your brand. It is possible to develop advertising strategies, institutional profiles, content marketing actions, newsletters, among others. The important thing is to build value for your brand also in this important sales platform nowadays, the internet.
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